create-a-net-promoter-score-nps-survey-in-wordpressHow to Create a Net Promoter Score (NPS) Survey in WordPress

A Net Promoter Score (NPS) survey is a valuable tool for assessing customer satisfaction and loyalty. WordPress makes it easy to create and implement NPS surveys on your website. Here’s how to do it:

Install and Activate a Survey Plugin

To create an NPS survey in WordPress, you’ll need a plugin that allows you to design and manage surveys. Some popular options include WPForms and WP-Polls. Here’s how to install and activate a survey plugin:

  • Log in to your WordPress dashboard.
  • Go to the “Plugins” section and click “Add New.”
  • In the search bar, type the name of the survey plugin you want to use (e.g., “WPForms” or “WP-Polls”).
  • Find the plugin in the search results and click “Install Now.”
  • After installation, click “Activate.”

Create a Survey Form

With your survey plugin activated, you can create an NPS survey form:

  • In your WordPress dashboard, go to the “Forms” or “Polls” section, depending on the plugin you’ve chosen.
  • Click on the option to create a new form or poll.
  • Customise the survey questions. For an NPS survey, the primary question is usually something like, “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?”
  • Add an optional comment field for users to provide additional feedback.
  • Configure any design or styling options to match your website’s aesthetics.
  • Save the survey form.

Read: How To Change Plugin Name In WordPress Dashboard

Create a New Page or Post

Now, create a new page or post on your WordPress site where you want to embed the NPS survey:

  • In your WordPress dashboard, go to the “Pages” or “Posts” section.
  • Click “Add New” to create a new page or post.

Embed the Survey Form

To embed the NPS survey form into your page or post:

  • In the page or post editor, click on the “Add Form” or “Add Poll” button. The exact button label may vary depending on the survey plugin you’re using.
  • Select the NPS survey form you created in the previous step.
  • Save or publish the page or post.

Configure Survey Settings

Your survey plugin may offer additional settings to configure, such as:

  • The timing of the survey (e.g., whether it appears immediately or after a specific event).
  • The display options (e.g., as a pop-up, inline, or embedded in a widget).
  • The user permissions and conditions for accessing the survey.

Collect and Analyse Responses

Once your NPS survey is live on your WordPress site, users can start responding to it. Collect responses and analyse the results to gauge customer satisfaction and loyalty. Most survey plugins provide built-in analytics or allow you to export data for further analysis.

Read: How To Create A WordPress Website

Summary

By following these steps, you can create and implement a Net Promoter Score (NPS) survey in your WordPress website. NPS surveys are a valuable tool for gathering user feedback, measuring customer loyalty, and making data-driven decisions to improve your business. Also, use the insights from your NPS survey to make improvements to your product, service, or website. Address the feedback and concerns provided by respondents to enhance the customer experience.

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